As 2017 draws closer, our focus turns to the essential skills needed to excel in the New Year. As the digital industry is in constant flux, there is a perpetual pressure on marketers to stay up to date with the latest developments and newest product releases. The need for digital marketers has never been higher, yet the digital skills gap has never been wider. This discrepancy can provide you with the perfect opportunity to demonstrate your value and competency – you just need to make sure you’ve strengthened the right skills. If you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional, you need to know which capabilities count. That’s why we’ve created this list of the top 5 digital marketing skills you should refine in 2017. 1. Search Engine Optimization 93% of online experiences begin with a search engine. This means that now, more than ever, Search Engine Optimization skills are an essential asset. Altho
Saving Images effectively for the web can be a time-consuming task. Each image needs to be resized and colour modes need to be changed. File size and quality checking need to be taken care of too. Fortunately, with Photoshop, you can speed up this process by batch editing a series of photos. Follow these simple steps to prepare your images quickly. Step 1 To take full advantage of batch processing, make sure all your photos are in one folder and clearly labelled. In addition, create another folder inside called “edits”. Step 2 Open Photoshop, then open up any file from the folder you created in Step 1. Step 3 We are now going to make an Action, which can be applied to all of the images and used in our batch process. To do this, open the Actions Panel, and click on the “create new action” icon at the bottom right of the panel. Name your Action in the pop-up window, then click record. This will set Photoshop to record every action you make on the image. Step 4